Are you ready to take a brand new approach?
At Minx, branding isn’t about designing a logo, it’s about creating an icon. Is an icon created or does it develop over time and in relation to the brand? Is the logo or brand only iconic to it’s customers?
Fundamentally we believe iconic logos aren’t created, they develop out of a strong brand strategy, cohesive marketing plan and structured business proposition. But, more significantly iconic brands aren’t directly related to the size of the budget – you don’t need to spend the reported £500,000 BP spent to change straight lines to squiggly lines or spend £400,000 putting a 20 on top of a 12 to make a great brand.
Does your brand work? Does your logo work?
Have you a brand strategy and if not, how important is it that you embark on a process to solidify your brand in your own market space?
minx design has been involved in many conversations with clients and despite our best efforts there are many that still believe the more you pay, the better the logo. This sadly just isn’t the case. Here, at minx design we look at the logo in relation to how it’s going to be used, perceived, implemented, it’s longevity, accessibility and how much you’ve got to spend.
If you’d be interested to find out more about our down-to-earth attitude to branding then please do not hesitate to contact Graeme who would be more than happy to continue the debate!